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Showing posts from October, 2018

The risky proposition of not knowing your key message

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Communication people spend a lot (A LOT) of time talking about key messages, writing key messages, and coaching clients how to use key messages.

Why all the bother about a simple statement?

Because if you do this one thing well, people (read: clients, customers, staff, your kids) will remember the crux of what you're talking about. Do it poorly, and they remember nothing -- or, perhaps worse, the wrong thing.

The thing about memory that has been shown to be true is that it's a patchwork at best. We may remember bits and pieces of different events and cobble them together to create inexact recollections.

We often remember bad things as being more significant than they were (Like that old performance review when the boss said lots of nice things, but you've focused on the one area she said needed improvement.) and tend to remember those things that struck an emotional cord over things that don't.

When we deliver a lot of information, we're asking people to decipher …