Why you need plain language



Great writing begins with knowing your purpose, your audience and your message. But that's just the beginning. Learning how to write with impact takes practice.

Do you have tips that have helped you become a better writer? We'd love to hear from you.

Colleen

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Strategy vs tactics

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From: https://en.oxforddictionaries.com/definition/strategy How often have you walked into a meeting to discuss strategy only to find your team debating the value of brochures over radio ads or pop-up displays and website content? The team whips together products that they believe will achieve their (usually unarticulated) goals only to deplete the budget without getting results. "Is this really what strategy is all about?" you might well ask. We're going to spend a few weeks talking about strategy in a way that we hope will help you get really comfortable staying away from tactics and helping your team members grasp big-picture thinking. Let's start with defining what strategy is -- and what it isn't. First, from the Oxford Dictionary, strategy is a plan to achieve a long-term goal. It is not the detail, which would be set out later in an operational plan. It is high-level. It is the "how" or approach you'll take to achieve that goal...
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If you don't know where the goal is...

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This is our third post as part of our strategy series. You can find the first, Strategy vs Tactics here and the second on Audiences here . ------------------------------------------------------------------- Lewis Carroll said, "if you don't know where you're going, any road will get you there." Where "there" is would be anyone's guess. This might be fun, if you're up for an adventure, but if you're trying to run a successful business or organization, it's a recipe for chasing down a lot of dead ends - or running off the road entirely. That's why knowing what you want to achieve is so important. A goal is a long-term proposition. It's a step in achieving your vision - that aspirational dream of success. Examples of vision are: Microsoft: A computer on every desk and in every home.  Wikipedia: A world in which every single person is given free access to the sum of all human knowledge. Oxfam: A world without poverty....
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Dry Stone Festival 2017

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We love our clients. Our most entertaining project this month is for the Frontenac Heritage Foundation, sponsors of this year's Dry Stone Festival. Each year, Dry Stone Canada finds a location to restore or build walls, bridges or other structures using the dry stone technique. If you've seen photographs of rural Ireland, you've seen dry stone walls stretching for miles. These walls are build with stone only -- no mortar -- and last for hundreds of years. It's an ancient art that visitors to the festival can observe or actually participate in and learn when they register for a workshop. There's even a free kid's workshop where they too can learn and practice their new dry stone skills. This year's event is being held at St. Mark's Anglican Church in Barriefield Village, Kingston, Ontario on September 30 and October 1. Barriefield residents are taking part by offering other activities as well. There will be walking tours, scheduled tours of S...
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