Posts

Showing posts from June, 2018

1 little adjective

Image
We've talked about branding on this blog a number of times. Today, I'd like to tackle it from a different perspective.

We know that people have crummy memories, right? If you tell your kids to do five things, you're lucky if they'll remember two. Whenever you go to the grocery store to pick up a few things, how many times do you return home without the most-needed item?

That's why communication folks say to only have one to three key messages and to repeat them over and over. People will remember very little of what you tell them; I've read that words account for as little as seven per cent of the impact of a presentation, for example.

So, what's the one thing -- the ONE thing -- you want people to remember about you? The one thing you want them to tell others about you?

That you were helpful? Professional? Friendly? Expert? Inspiring?

Have a look at these adjectives. Think of these as a jumping off point and use other words if these don't do it.


Maybe…

Friends of The Spire: Proof that a small group can make a big difference

Image
We love our clients and like to promote the great work they do in our city. We became involved with Friends of The Spire in 2017 and are delighted to share with you the success the group has had in renovating and reinvigorating a welcoming (and affordable!) space for nonprofits and community groups in Kingston.


Where do nonprofit organizations and community groups find affordable and safe space for assembly, celebration, reflection and social action?
For some, that place is The Spire. And Friends of The Spire – a dedicated small group of tireless individuals – are committed to preserving this beautiful heritage building for Kingstonians.
You can help.
First, a bit of background.
Known for generations as the Sydenham Street United Church, The Spire is located in the heart of the Old Sydenham Heritage Conservation District and has been a gathering place since long before Confederation. Originally serving as the city’s circus site, the land was donated in 1851 by the city’s first mayor, John…

That fear-inducing question: What's your budget?

Image
Some months ago, I met with a networking group and we got on the topic of the inherent challenges of writing quotations for clients. One of the things that makes this process difficult is the awkward and sometimes fear-inducing question we ask: What's your budget?

Why do consultants ask you about money?

Let's begin with you.

You need some work done so, you call or email a consultant or two or three to get quotations for services.

"How much it will cost to do "x?"

Sounds pretty straightforward, doesn't it? Yet the truth is, I can't always answer that seemingly simple question in a direct way because (and here's where a bit of scepticism may enter on your part) I want to be sure that what you're asking for will get you what you want.

I pepper you with questions like:

What do you want to achieve?How much time do you have to achieve it?Who is your audience?Who is your competition?Is everyone on board with the goal?And finally, the killer question: Wh…