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It's not my job.
Communication is everyone's job. That's right. I said it. Your communication department can't do it all alone. Whether you lead a team or are an employee, you are the face of the organization inside and outside. As a manager or supervisor, your team counts on you to share organizational updates, to recognize good performance and to listen to ideas and concerns, and escalate them as appropriate. The communication culture you create can build a great team or destroy it. An an employee (regardless of where in the organization you work) you should be aware of what your organization is doing, what it's goals are and how you fit into the picture. Your employer should be providing this information. It's up to you to stay informed. So, if we have to do all this, why have a communication department? you might well ask. Your communication experts not only must provide information and set up the avenues for you to be informed, they are also responsible to: ...
Branding questions?
Over the years, I've come across so much conflicting information about branding that I've become quite annoyed about it. I can imagine how confusing it must be to a new business owner when they are trying to create their own brand by following this conflicting advice. To fix that, I'm going to develop some resources to help you navigate the choppy branding waters. (I think that's about as far as I can go with that metaphor.) To make the resources relevant to you, let me know what your top questions are on the topic, the things that befuddle you, what you'd most like to know. You can leave your thoughts in the comments below or email me at colleen@lakeviewpr.com. I appreciate your time in helping me with this project! Colleen Colleen
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