The Top 3 Things to Ignite Your Advertising


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Is criticism is a threat to survival?

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Whether you have the formal title of manager or not, you will give and receive lots of feedback during your career. If you're like a lot of people, you have a difficult time doing either. Certainly, receiving feedback often stimulates our fight-or-flight impulse. Does it have to be this way? Is criticism really a threat to our survival? Of course not! That would be silly. Our brains are, however, wired to see criticism as a potential threat and it is this underlaying fear that makes receiving feedback so difficult to take. Feedback is also very hard to give. No one wants to be the difficult boss or cranky colleague. (Unless you already are, in which case, you are likely oblivious and that's a whole other post!) Here's how to do it effectively. When giving feedback: Be timely. There is no point in offering constructive criticism when it's too late for anything to be done about it.  Be clear. Don't use waffly terms that leave your colleagues scr...
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It's time for a brand-check!

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As the new year gets underway, it's an opportunity to have a look at how your brand is showing itself to the world and whether you may have let things slide just a little. 1. Social media: Are your accounts active? If not, should you scale back, perhaps cutting a platform or two, or should you be planning and scheduling your content? Are you following good social media practices such as sharing and commenting on others' posts? 2. Blog: If you have a blog, when was the last time you posted new content? Sharing your knowledge can be valuable to your clients as well as provide you with original content for your other platforms. Focus information on what you offer and create a publication schedule for the first quarter. Block off  time to in your calendar. 3. Customer service: Are your employees trained in great customer service? Are they engaged with company goals? Both of these things need attention if you've hired new staff, heard complaints or seen interactions t...
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What do you REALLY want?

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I watched a home design show not too long ago — a woman redecorating a cottage. As she selected and installed a white couch all I could picture was how it would look after sandy feet, damp bathing suits and  dripping ice cream had had their way with it. The result of her decorating was gorgeous, but I thought it was an example of poor planning. This in turn got me thinking about goal setting and about the things that we do that are contrary to what we want to achieve. In business as in life you have to set goals or you’re going to find that you run out of time and money before you get to do those things that must be done. I've seen many organizations, particularly small businesses without internal PR or marketing staff, bombarded with opportunities for promotion from broadcast to print to digital. Without knowing what their business goals are or how they are going to measure the success of their promotional efforts, it’s impossible to decide which, if any, of these o...
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