The Top 3 Things to Ignite Your Advertising


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How to build a great slide

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Watching a presentation the other day (and hoping my loss of consciousness didn't show on my face) I was reminded of the need for people to know what makes a great presentation. It all starts with a great slide. Why do we use slides? Basically, because we humans have poor memories and even worse concentration. Slides are to used to engage another sense (vision) in addition to hearing to increase the audience's attention and retention. Although there are a lot of different numbers out there, experts seem to agree that you will remember a very small percentage of what you hear (about 10 per cent), about 20 per cent of what you read and about 80 per cent of what you see. That's why a visually arresting slide makes you and your presentation much more effective. How to create a great slide Unless someone gives you a set amount of slides (a completely inane practice), don't worry about the number of slides in your deck. The number of slides has absolutely ...
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If you don't know where the goal is...

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This is our third post as part of our strategy series. You can find the first, Strategy vs Tactics here and the second on Audiences here . ------------------------------------------------------------------- Lewis Carroll said, "if you don't know where you're going, any road will get you there." Where "there" is would be anyone's guess. This might be fun, if you're up for an adventure, but if you're trying to run a successful business or organization, it's a recipe for chasing down a lot of dead ends - or running off the road entirely. That's why knowing what you want to achieve is so important. A goal is a long-term proposition. It's a step in achieving your vision - that aspirational dream of success. Examples of vision are: Microsoft: A computer on every desk and in every home.  Wikipedia: A world in which every single person is given free access to the sum of all human knowledge. Oxfam: A world without poverty....
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Strategy vs tactics

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From: https://en.oxforddictionaries.com/definition/strategy How often have you walked into a meeting to discuss strategy only to find your team debating the value of brochures over radio ads or pop-up displays and website content? The team whips together products that they believe will achieve their (usually unarticulated) goals only to deplete the budget without getting results. "Is this really what strategy is all about?" you might well ask. We're going to spend a few weeks talking about strategy in a way that we hope will help you get really comfortable staying away from tactics and helping your team members grasp big-picture thinking. Let's start with defining what strategy is -- and what it isn't. First, from the Oxford Dictionary, strategy is a plan to achieve a long-term goal. It is not the detail, which would be set out later in an operational plan. It is high-level. It is the "how" or approach you'll take to achieve that goal...
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