The Top 3 Things to Ignite Your Advertising


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It's not my job.

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Communication is everyone's job. That's right. I said it. Your communication department can't do it all alone. Whether you lead a team or are an employee, you are the face of the organization inside and outside. As a manager or supervisor, your team counts on you to share organizational updates, to recognize good performance and to listen to ideas and concerns, and escalate them as appropriate. The communication culture you create can build a great team or destroy it. An an employee (regardless of where in the organization you work) you should be aware of what your organization is doing, what it's goals are and how you fit into the picture. Your employer should be providing this information. It's up to you to stay informed. So, if we have to do all this, why have a communication department? you might well ask. Your communication experts not only must provide information and set up the avenues for you to be informed, they are also responsible to: ...
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If you don't know where the goal is...

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This is our third post as part of our strategy series. You can find the first, Strategy vs Tactics here and the second on Audiences here . ------------------------------------------------------------------- Lewis Carroll said, "if you don't know where you're going, any road will get you there." Where "there" is would be anyone's guess. This might be fun, if you're up for an adventure, but if you're trying to run a successful business or organization, it's a recipe for chasing down a lot of dead ends - or running off the road entirely. That's why knowing what you want to achieve is so important. A goal is a long-term proposition. It's a step in achieving your vision - that aspirational dream of success. Examples of vision are: Microsoft: A computer on every desk and in every home.  Wikipedia: A world in which every single person is given free access to the sum of all human knowledge. Oxfam: A world without poverty....
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