The Top 3 Things to Ignite Your Advertising


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How to build a great slide

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Watching a presentation the other day (and hoping my loss of consciousness didn't show on my face) I was reminded of the need for people to know what makes a great presentation. It all starts with a great slide. Why do we use slides? Basically, because we humans have poor memories and even worse concentration. Slides are to used to engage another sense (vision) in addition to hearing to increase the audience's attention and retention. Although there are a lot of different numbers out there, experts seem to agree that you will remember a very small percentage of what you hear (about 10 per cent), about 20 per cent of what you read and about 80 per cent of what you see. That's why a visually arresting slide makes you and your presentation much more effective. How to create a great slide Unless someone gives you a set amount of slides (a completely inane practice), don't worry about the number of slides in your deck. The number of slides has absolutely ...
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It's not my job.

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Communication is everyone's job. That's right. I said it. Your communication department can't do it all alone. Whether you lead a team or are an employee, you are the face of the organization inside and outside. As a manager or supervisor, your team counts on you to share organizational updates, to recognize good performance and to listen to ideas and concerns, and escalate them as appropriate. The communication culture you create can build a great team or destroy it. An an employee (regardless of where in the organization you work) you should be aware of what your organization is doing, what it's goals are and how you fit into the picture. Your employer should be providing this information. It's up to you to stay informed. So, if we have to do all this, why have a communication department? you might well ask. Your communication experts not only must provide information and set up the avenues for you to be informed, they are also responsible to: ...
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