The Top 3 Things to Ignite Your Advertising


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When love means having to say you're sorry

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With the corporate mess-ups that have been in the news recently, a few comments about apologizing are in order. Let's suppose you've messed up. A mistake was made. You can't believe it turned out this way, but it has and to make matters worse, people noticed. What are you going to do? 1. Think fast. You won't have days to react. Often you won't even have hours. Figure out what went wrong, why people are upset, how damaging it is and to whom, what the likely impact will be to your customers, your staff, your reputation. 2. Apologize and be sincere. Say you're sorry. Not that you're sorry that people feel bad or that you're sorry that people took something the wrong way. That's the same as telling them that they are to blame, not you. A phoney apology is no apology at all. We've all been on the receiving end of one of these and it only makes us more angry. Say you're sorry that you messed up. Explain what happened. If it's appropr...
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Down with death-by-powerpoint!

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For many good reasons slide presentations have gotten a bad wrap. You've likely suffered through a presenter reading text-heavy slides or glazed over when a presentation is filled with technical terms that you aren't familiar with. Now I know that YOU would never do either of these things, but you might like to ramp-up the impact of the presentations you make. We know that the more senses you engage, the more information your audience members will remember. Here are a few tips to help you do just that. Use lots of relevant visuals. Visuals have more of an emotional impact than words so take advantage of this. You don't have to have words on every page. Sometimes an image is all you need to make your point. Remember that your slide isn't a stand-alone product. You are going to be there to speak to the information. With this in mind, use as few words as possible to make each of your points. If one word will do as a cue, that's all you need. Use more...
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