The Top 3 Things to Ignite Your Advertising


Comments

Post a Comment

Popular posts

It's time for a brand-check!

Image
As the new year gets underway, it's an opportunity to have a look at how your brand is showing itself to the world and whether you may have let things slide just a little. 1. Social media: Are your accounts active? If not, should you scale back, perhaps cutting a platform or two, or should you be planning and scheduling your content? Are you following good social media practices such as sharing and commenting on others' posts? 2. Blog: If you have a blog, when was the last time you posted new content? Sharing your knowledge can be valuable to your clients as well as provide you with original content for your other platforms. Focus information on what you offer and create a publication schedule for the first quarter. Block off  time to in your calendar. 3. Customer service: Are your employees trained in great customer service? Are they engaged with company goals? Both of these things need attention if you've hired new staff, heard complaints or seen interactions t...
Read more

It's not my job.

Image
Communication is everyone's job. That's right. I said it. Your communication department can't do it all alone. Whether you lead a team or are an employee, you are the face of the organization inside and outside. As a manager or supervisor, your team counts on you to share organizational updates, to recognize good performance and to listen to ideas and concerns, and escalate them as appropriate. The communication culture you create can build a great team or destroy it. An an employee (regardless of where in the organization you work) you should be aware of what your organization is doing, what it's goals are and how you fit into the picture. Your employer should be providing this information. It's up to you to stay informed. So, if we have to do all this, why have a communication department? you might well ask. Your communication experts not only must provide information and set up the avenues for you to be informed, they are also responsible to: ...
Read more

That fear-inducing question: What's your budget?

Image
Some months ago, I met with a networking group and we got on the topic of the inherent challenges of writing quotations for clients. One of the things that makes this process difficult is the awkward and sometimes fear-inducing question we ask: What's your budget? Why do consultants ask you about money? Let's begin with you. You need some work done so, you call or email a consultant or two or three to get quotations for services. "How much it will cost to do "x?" Sounds pretty straightforward, doesn't it? Yet the truth is, I can't always answer that seemingly simple question in a direct way because (and here's where a bit of scepticism may enter on your part) I want to be sure that what you're asking for will get you what you want. I pepper you with questions like: What do you want to achieve? How much time do you have to achieve it? Who is your audience? Who is your competition? Is everyone on board with the goal? And fin...
Read more