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If you don't know where the goal is...
This is our third post as part of our strategy series. You can find the first, Strategy vs Tactics here and the second on Audiences here . ------------------------------------------------------------------- Lewis Carroll said, "if you don't know where you're going, any road will get you there." Where "there" is would be anyone's guess. This might be fun, if you're up for an adventure, but if you're trying to run a successful business or organization, it's a recipe for chasing down a lot of dead ends - or running off the road entirely. That's why knowing what you want to achieve is so important. A goal is a long-term proposition. It's a step in achieving your vision - that aspirational dream of success. Examples of vision are: Microsoft: A computer on every desk and in every home. Wikipedia: A world in which every single person is given free access to the sum of all human knowledge. Oxfam: A world without poverty....
How to build a great slide
Watching a presentation the other day (and hoping my loss of consciousness didn't show on my face) I was reminded of the need for people to know what makes a great presentation. It all starts with a great slide. Why do we use slides? Basically, because we humans have poor memories and even worse concentration. Slides are to used to engage another sense (vision) in addition to hearing to increase the audience's attention and retention. Although there are a lot of different numbers out there, experts seem to agree that you will remember a very small percentage of what you hear (about 10 per cent), about 20 per cent of what you read and about 80 per cent of what you see. That's why a visually arresting slide makes you and your presentation much more effective. How to create a great slide Unless someone gives you a set amount of slides (a completely inane practice), don't worry about the number of slides in your deck. The number of slides has absolutely ...
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