Start small

Comments

Post a Comment

Popular posts

Branding questions?

Image
Over the years, I've come across so much conflicting information about branding that I've become quite annoyed about it. I can imagine how confusing it must be to a new business owner when they are trying to create their own brand by following this conflicting advice. To fix that, I'm going to develop some resources to help you navigate the choppy branding waters. (I think that's about as far as I can go with that metaphor.) To make the resources relevant to you, let me know what your top questions are on the topic, the things that befuddle you, what you'd most like to know. You can leave your thoughts in the comments below or email me at colleen@lakeviewpr.com. I appreciate your time in helping me with this project! Colleen Colleen
Read more

If you don't know where the goal is...

Image
This is our third post as part of our strategy series. You can find the first, Strategy vs Tactics here and the second on Audiences here . ------------------------------------------------------------------- Lewis Carroll said, "if you don't know where you're going, any road will get you there." Where "there" is would be anyone's guess. This might be fun, if you're up for an adventure, but if you're trying to run a successful business or organization, it's a recipe for chasing down a lot of dead ends - or running off the road entirely. That's why knowing what you want to achieve is so important. A goal is a long-term proposition. It's a step in achieving your vision - that aspirational dream of success. Examples of vision are: Microsoft: A computer on every desk and in every home.  Wikipedia: A world in which every single person is given free access to the sum of all human knowledge. Oxfam: A world without poverty....
Read more

The 5 steps to raising awareness

Image
It may go without saying, but we're going to say it anyway: raising awareness of an issue or event takes thoughtful planning, creative execution and ongoing monitoring and measurement to ensure that goals are being met. In simple terms, there are five main steps to such a campaign. Consider the steps to be part of a loop-back process rather than a linear one as monitoring the campaign's effectiveness means looking back at goals, audiences, strategies, etc. and tweaking where needed. 1.  Set your objectives Know what you want to achieve so you'll know when you've been successful. Set the objectives against which your efforts will be measured. These can be both qualitative and quantitative. Is there an action you want people to take? Is there a prevailing attitude that you  wish to change? Objectives may be set out in phases to allow you to determine if changes to strategy and tactics are needed. You will also want to identify any benchmarks that exist or w...
Read more