There is likely nothing more intimidating than being interviewed by a journalist particularly if the topic of the interview is controversial. No one wants to look foolish and become the next social media meme. Here are some strategies to help get your message out. Prepare : Preparation is your friend. Think about what you might be asked. Be sure you have an answer to the tough questions. I can't tell you the number of times during a coaching session I've been told, "Don't ask me that. I don't like that question." If the question is uncomfortable, you can be sure it will be asked. If you are caught off-guard with a phone call from a journalist, asking for an interview, don't feel that you have to respond in the moment. It is perfectly acceptable to arrange a time that is mutually convenient. Even 10 minutes can help you prepare a key message and get any relevant statistics or information. Prepare your key messages : What is the one (maximum thre...
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